Apple to delay its long-awaited AI features

Apple's upcoming artificial intelligence features will arrive later than anticipated and will miss the initial launch of upcoming iPhone 16 according to Bloomberg. The company is hoping its AI capabilities will drive a long overdue high upgrade cycle by its iPhone customers who have been holding on their phones longer.

Known as Apple Intelligence, the technology promises to simplify daily tasks, integrate OpenAI's ChatGPT, help fine-tune your writing, and improve Siri.

Sources told Bloomberg that Apple Intelligence will roll out in phases — starting several weeks after the latest iPhone hits store shelves in September. Some features, like an AI-enabled Siri, likely won’t land on iOS until next year.

Apple has always been known for waiting on the sidelines rather than rushing into the next big thing. By allowing other companies to be first, Apple learns from their mistakes and then releases its own version that delivered the wow factor and secures mainstream adoption.

That could be a smart move, especially given the AI-related debacles we’ve seen, from Google’s botched Gemini launch to ChatGPT hallucinations. The company released iOS 18.1 beta to developers which should help further finetune its model and avoid high profile negative news upon release to all users.